The Heart Behind 17th Avenue
Elevating your online presence so you can show up with purpose, beauty, & confidence.
We create feminine WordPress themes designed to make building your website simple, affordable, and (dare we say!) enjoyable. Your website shouldn’t be holding you back — it should be supporting your goals, amplifying your voice, and growing your reach so you can bring your dreams to life online.
For the dreamers, the doers, and everyone in between
You might be a new-on-the-block blogger or a been-there-done-that blogger. A college student or a stay at home mama. A seasoned business owner or a late night side hustler. Wherever you are in your journey, you deserve an online space that feels beautiful, supportive, and genuinely aligned with who you are.
Our themes are designed to take the stress out of getting started. Intuitive, no-fuss customization tools. Clean, done-for-you layouts that actually feel good to work in. Support from real humans who truly care about your success. When your website becomes the easy part, you suddenly have more space, more energy, and more excitement to pour into the work that really lights you up.
Our themes are loved by women Across all kinds of industries
Coaches Business Owners
Photographers Food Bloggers
Interior Designers Artists
Copywriters Wellness Pros
E-Commerce Shops Authors
Travel Bloggers Influencers
If you’re building something you care about, our themes are made for you. If you’re not sure whether your business or blog will be a good fit, reach out! We’d love to help you find the perfect theme.
Behind the Brand
Hi! 👋 I’m Kate, founder and creative director here at 17th Avenue. My absolute favorite thing is helping women feel like “yes, I really can do this” when it comes to their websites. I know how overwhelming it can be to turn your ideas into something real and ready to share — I’ve been there. My mission is to equip you with the tools and support you need to create a website that reflects your vision and helps your work take shape.
Most of all, I want your online space to feel like a place where your ideas can flourish. A space that feels like you, supports your goals, and makes it easier to share your work with the world. If I can help you feel even a little more encouraged and empowered in the process, then I’ll have done my job. 🤍
Meet the Team
Kate
Founder & Creative Director
Kate is the owner and creative heart behind 17th Avenue, founded in 2012. She loves a great font combo, plenty of white space, and helping women turn their ideas into websites they feel proud of. She lives in the Pacific Northwest with her husband, two boys, and one very spoiled dog.
Anita
Customer Care & Technical Support
Anita is our very own Mary Poppins! She is a talented web developer with over 20 years of experience. Anita handles everything from your pre-sale inquiries, to tech support questions, to theme customizations. Anita lives in Ohio with her beloved Bichon Frise, Bella.