Elegant, intentional, and timeless, meet Florence: the newest addition to our WordPress theme collection.
Crafted for photographers and visual storytellers, Florence pairs modern functionality with a soft, editorial aesthetic. From its light-filled layouts to its thoughtful design details, every element is crafted to highlight your imagery and create a seamless, elevated online experience.
More than just a theme, Florence transforms your portfolio into a captivating, immersive space — a place where your imagery leads, your story unfolds, and your creative vision feels right at home.
Features You’ll Love in Florence
3 Stunning Homepage Options
Florence includes three distinct homepage layouts, each designed to highlight your imagery and share your story:
- Home Option 1: Perfect for fine-art and lifestyle photographers, this design centers your imagery in a clean, flowing layout that feels timeless and natural.
- Home Option 2: A light-filled, editorial layout ideal for portfolio-driven sites, designed to showcase your favorite work and guide visitors through your galleries and services.
- Home Option 3: Designed for event planners and creative professionals, this layout offers elegant sections to present your services, client testimonials, and signature approach.
Florence Block Collection
With over 170 pre-designed blocks and sections, the Florence Block Collection allows you to mix and match elements to create pages that feel cohesive and entirely true to your brand. Each block is designed to maintain Florence’s refined aesthetic while giving you complete creative control.
Refined Page Templates
Florence includes a full collection of page templates:
- About
- Category Index
- Contact (and Contact Alt)
- Custom Blog
- Education/Resources
- FAQ
- Link in Bio
- Portfolio
- Sales Page
- Services
- Shop Our Favorites
- Subscribe (and Subscribe Alt)
- Thank You
Transparent Header
Florence’s unique transparent header creates a captivating, uninterrupted visual flow — letting your imagery take the lead. It’s a simple design touch that instantly adds sophistication and impact to your homepage. Prefer a more traditional look? You can easily switch to a solid header style in the Customizer.
Multiple Gallery Styles
Showcase your work in layouts designed to enhance, not overpower. Florence includes a variety of beautiful gallery options, from minimal grids to immersive full-width displays.
Powered by Kadence
Built on the Kadence framework, Florence gives you full control over fonts, colors, and layouts — no code required. Fast, responsive, and endlessly customizable, it’s designed to perform perfectly across every device while maintaining that signature fine-art feel.
Is Florence right for you?
📸 Photographer? Explore Home Option 1 and Home Option 2, both designed to highlight your imagery and tell your story through captivating, thoughtful layouts.
🪄 Event Planner? Home Option 3 and the Services page create a stunning foundation for presenting your offerings and showcasing your past work.
🤍 Educator? Feature your courses with the Sales page, Education/Resources page, and Opt-In page, all designed to help you share your expertise and connect with your audience.
Florence is crafted to showcase your artistry with beauty and purpose — a calm, curated space where your imagery and words can unfold naturally. Timeless details, gentle movement, and intentional structure work in harmony to reflect your creative voice with clarity and grace.
Your work tells a story all its own. Florence helps you share it beautifully.
Still looking for the perfect theme? See why 17th Avenue Designs is trusted by thousands of creatives and business owners.