When you’re building a website, choosing the right theme can feel overwhelming. At 17th Avenue Designs, we know how hard it can be to sift through all the options, especially when many themes leave you stuck with outdated layouts, slow performance, or limited customization options.
With over 13 years of experience designing WordPress themes and working with bloggers and business owners, we’ve learned what makes a theme not just look beautiful, but work beautifully too. Here’s what you should know about 17th Avenue Designs and what makes our themes stand out:
1. Built on the Kadence Framework
All of our current WordPress Themes are built on the Kadence Framework, a modern, lightweight WordPress framework that is fast, flexible, and ultra user-friendly. You can customize just about everything: fonts, colors, header, footer, page layouts, and so much more—without touching a single line of code. And Kadence is free, so no additional purchase is required!
Kadence also offers powerful tools like ShopKit and Conversions to support your site as it grows, plus frequent updates and new features that keep your site running smoothly. With a vibrant community and a rock-solid development team behind it, Kadence makes it easy to build a site that’s both stunning and future-ready.
2. Beautiful, Easy-to-Customize Layouts
Our WordPress themes come with a collection of predesigned page templates (Home, About, Contact, Services, Resources, plus many more!). Each page is crafted to guide your visitors, showcase your content, and make exploring your site feel easy and intuitive. These pages aren’t just pretty either. With clean design and purposeful content structure, they’re built to support your goals and create a strong connection with your audience.
And of course, every page is fully customizable. Easily swap out images, headings, and text in the live visual editor, and move elements around the page with just a simple click. Want to add a section from the About page to your homepage? No problem. Want to change up your blog layout or highlight your services more clearly? Easy! Blocks can be mixed and matched between pages to create unique layouts that work for your site.
Each theme also includes a Block Collection, a design library filled with blocks, prebuilt sections, and full page layouts that can be inserted anywhere on your site. Use it to build new pages or refresh existing ones with plug-and-play design elements that make customization effortless.
3. Fast, Responsive, & Optimized for Performance
All of our Kadence themes are lightweight and fast-loading out of the box. We build with clean code and follow performance best practices to help your site run smoothly from the start.
Our themes are also fully responsive, meaning they’ll look great and function perfectly on desktops, tablets, and phones. No extra setup required, just a seamless experience across every screen size!
For even better performance, we recommend pairing your theme with quality hosting and mindful plugin choices. You can also visit our Support Center for tips on site speed, image optimization, and more.
4. Your Theme Setup Resource Hub
We want you to feel confident working with your theme, and that starts with clear, step-by-step guidance. Explore our Support Center, where you’ll find detailed theme documentation, tutorials, and everything you need to set up and customize your site.
In addition to the Support Center, your theme purchase includes access to our private WordPress Video Library! It’s filled with quick, easy-to-follow videos covering WordPress basics like installing plugins, creating pages and posts, and working with blocks.
These resources are available anytime, so you can move at your own pace and build a website you’re proud of. And if you’re not tech-savvy, don’t worry! Our guides are written in plain language with simple steps and visuals to walk you through the entire process—even if you’ve never used WordPress before.
5. Support That Actually Supports You
We don’t leave you hanging. Our support team knows our themes inside and out (one of us even built them, hi! 🙋🏻♀️), and we’re here to help you get your site up and running smoothly. From installation help to layout questions, we’ve got your back.
If you have a question, run into an issue, or just want to talk through the best options for your site, submitting a ticket is quick and easy. You’ll get friendly, knowledgeable help from someone who actually knows what they’re talking about—and genuinely wants you to succeed.
6. All the Pretty Demo Images? They’re Included!
You know those styled images you see in our theme demos, the ones that bring the pages to life and give each layout that polished, finished look? They’re from Haute Stock, and you’ll get them all FREE with your theme purchase! Every demo image is included, so your site will look just like the demo from day one.
This makes setup easier, helps you visualize your content, and gives you a strong starting point to build from. Swap them out when you’re ready, or you’re free to use them on your live site! 🎉
7. Over 35,000 Happy Website Owners
We’ve helped tens of thousands of women create websites they’re proud of, and many of them come back again and again as their businesses grow or they start new ventures. That kind of long-term trust means so much to us and reflects the care we put into every theme and each interaction. You can browse our 1,700 verified customer reviews and explore the theme showcase to see the real websites our customers have created. It’s so fun to see all the creative ways they’ve brought our themes to life!
What About Older Themes?
A quick note about our older themes: We used to offer themes built on the Genesis Framework, which have since been retired. While Genesis served us well for many years, we made the switch to Kadence to offer more customization, better performance, and a more modern editing experience.
If you come across older reviews or tutorials online, keep in mind that they may refer to those now-retired Genesis themes, which are no longer sold or supported.
Explore 17th Avenue Designs Themes
Ready to find your perfect fit? Whether you’re starting a new blog, launching a service-based business, or simply want a stylish refresh, we’ve got a theme that’s made for you.
➝ Browse All Themes
➝ Mia: perfect for travel, food, and lifestyle bloggers
➝ Savannah: clean & coastal, great for businesses + content creators
➝ Haven: moody, modern, built for shops and businesses
➝ Clover: made for health coaches and wellness brands
➝ Vivienne: refined, editorial, designed for influencers + lifestyle brands
Not sure which theme is right for you? Get in touch! We’d love to help you find your ideal theme. Tell us a bit about your site and your goals and we can recommend a few options!
The Heart Behind 17th Avenue Designs
We know that choosing a theme is a commitment, and you want to feel confident about that choice. At 17th Avenue Designs, our mission is to make beautiful, functional websites accessible to everyone, whether you’re launching your first blog or refreshing your existing brand.
So… is a 17th Avenue Designs theme worth the investment?
We think so. But even more than that, we hope you feel the heart behind what we do. Empowering women to dream big and succeed online is our passion. Each theme is thoughtfully designed, not just to look great, but to help you build something meaningful and lasting. We’d love for you to take a look around, explore the theme demos, and see what’s possible! ✨
Psst… down here.
If you’ve made it this far, you’re clearly doing your homework, and we love that. 👏 Use coupon code HIDDENGEM at checkout for 10% off any theme. Just a little thank you for taking the time to explore what makes our themes special!
