17th Avenue Designs

Feminine WordPress Themes for Bloggers & Entrepreneurs

Starter Theme

Caroline Theme

$79.00

Inviting, refined, and charming, Caroline is a WordPress theme designed for lifestyle, home, and travel bloggers. Beautifully showcase your favorite spaces, weekend getaways, and the little moments that make life special.

View the Demo
  • Fully customizable
  • SEO friendly
  • Drag-and-drop editor
  • Mobile responsive
  • Easy one-click import
  • Dedicated support

Your theme purchase includes:

  • Caroline WordPress Theme (Kadence Child Theme)
  • Comprehensive theme setup guides and WordPress tutorials in our Support Center
  • Lifetime theme support
  • All future theme updates
  • Access to our private WordPress Video Library

The Features

Flexible Homepage Blocks – Whether you want to highlight your latest posts, favorite categories, or grow your email list, the included homepage blocks make it easy to create the perfect home for your content.

Coordinating Pages – Beyond the homepage, Caroline includes page templates for your About, Category Index, Contact, Link in Bio, and 404 page, so every corner of your website feels intentional.

Built-In Shop the Post Widgets – Share your favorite finds with the integrated Shop the Post widgets. Easily create affiliate product carousels and grids right inside WordPress, no external affiliate tools required!

Easy to Make Your Own – Customize the colors, fonts, layouts, and more to create a blog that reflects your unique style. Built on the Kadence Framework, Caroline makes it easy to personalize every detail without touching a single line of code.

Designed to Get You Started – Spend less time building and more time creating. With everything you need and nothing you don’t, launching your blog has never been easier.

how it works

01.

Browse our collection of WordPress Themes and choose your perfect fit.

02.

Install your theme using our easy-to-follow setup guides (or let us handle it!)

03.

Add your content, customize the colors, change the fonts. Make it totally your own!

04.

Launch your gorgeous new blog and share it proudly with the world. 🎉

Real Stories. Real Results.

Trusted by over 35k creators

  • I cannot say enough good things about this theme! In just a few days, I rebranded my website. The tutorials were truly top notch and included every little step you need to take to make things work.
    Jennifer B.
  • After having bought and installed a fair amount of WordPress themes in my 10 years of blog-dabbling, I can honestly say this is the best one I’ve ever used. The documentation made it SO easy, clear, and pleasant to install my theme.
    Hannah B.
  • Working with Kate has been an absolute pleasure! As someone new to websites, I truly appreciate her prompt responses and valuable advice. I wouldn’t hesitate to purchase from this company again and again!
    Grace A.
  • Beautiful theme and even better customer service! The directions their themes come with are next level and so appreciated. I also had a question and they were prompt & kind in answering!
    Megan A.
  • I have been blogging and using themes/templates since 2006. This is by far the best theme I’ve ever used. And definitely came with the most detailed instructions so it was so easy to set up.
    JennI A.
  • This was the best purchase I have made for my business to date. I have gotten so many compliments and Kate was so easy to work with. I highly recommend!!!
    Mary C.
  • The Savannah theme is so beautiful, thoughtfully designed a perfect fit for my brand. It was super easy to customize and I had my site up and running in no time. The support + customer service were amazing too!
    Jen M.
  • This was exactly what I was looking for at an amazing price! My site looks like I hired a designer and spent thousands!
    Cassidy H.
  • This theme is absolutely GORGEOUS, and I was able to have my site up and running within just a few hours! So in love!
    Emily S.
  • There’s no easier or more cost effective way to make your website look good! Fantastic customer service and installation tutorials too.
    Ashlee R.

Why You’ll Love Our Themes

Fully Customizable

Easily adjust fonts, colors, and layouts to create a site that feels perfectly you and completely one of a kind. There’s no limit to what you can do!

Made for Blogging

Every layout is thoughtfully designed to showcase your content, creating a beautiful space for you to share your stories, photos, and ideas.

Fast & Mobile Friendly

Beautiful on every screen and optimized for speed, your blog will be ready for readers wherever they’re browsing online.

No Code. Ever.

Build beautiful pages and posts with simple drag-and-drop controls. You’ll have full design flexibility with zero code required!

Setup Tutorials

Our video tutorials and detailed setup guides walk you through setup from start to finish, so you can launch confidently and stress-free.

We’re here for you

You’re never on your own. Our friendly support team is made up of real people who genuinely care — always ready to help and cheer you on!

Common Questions

First, congrats on starting your own blog. That’s a big step and we’re over here cheering you on!! 🎉

We would LOVE to teach you how to get started on WordPress. Hop over to our Getting Started Guide and we’ll walk you through it, step by step. Consider us your new website BFF!

You’ll need three things before you’ll be ready to install a theme:

  1. A domain (like yourwebsite.com)
  2. A hosting plan with a hosting provider
  3. WordPress installed through your hosting provider

If you’re new to WordPress, we can teach you how to set all this up quickly + easily! Visit our WordPress Getting Started Guide.

Here’s how it all works:

  1. Once you have a domain and hosting, choose a WordPress theme you love and purchase it.
  2. After placing your order, you will receive an email with a link to download your new theme.
  3. Unzip the file to access the theme files and instructions inside.
  4. Follow the included Installation Instructions and Theme Documentation to set up the theme on your site and customize it with your content. If you need help, our support team is always happy to answer your questions.
  5. Launch your beautiful new blog! 🥂

Of course! We offer support through our Support Center, where you can find Theme Documentation, Troubleshooting Guides, and lots of helpful WordPress Tutorials.

If you get stuck or have any questions, we’re always happy to help! Just submit a support ticket and we’ll get back to you quickly.

YES!!! You’ve absolutely got this, and we’re here to help you every step of the way. Our mission at 17th Avenue is to make WordPress feel accessible, approachable, and easy to understand — even if you’re not tech savvy.

You’ll have access to an extensive library of easy-to-follow tutorials in our Support Center. Your theme purchase also includes access to our private WordPress Video Library, perfect for learning the basics of WordPress at your own pace.

If you ever get stuck or have any questions, our friendly WordPress experts are just a support ticket away.

Pretty much everything! ✨ Kadence gives you the freedom to design your blog exactly how you want it, with endless options for fonts, colors, layouts, and all the little details that make it yours.

You can easily customize your header and footer, rearrange sections or add new ones, and create a blog that reflects you — all using Kadence’s intuitive drag-and-drop builder, no code required. Learn more here, or browse our Theme Lookbook for inspiration!

Need even more flexibility? Our Starter Themes are a wonderful starting point, but if you’re looking for additional layouts and sections, check out our Block Collections! Easily mix and match blocks, sections, and page templates from our other themes.

We’d love to help install your theme! Explore our Theme Installation packages or visit the Installation FAQ for more information.

Kadence is a WordPress theme framework and block system that powers our themes. It doesn’t replace WordPress, but rather works alongside it. It gives your website its structure and makes it easy to customize things like colors, fonts, and page layouts. Click here for our full article about Kadence!

Nope! Both the Kadence Theme and Kadence Blocks plugin are completely free.

There are no additional purchases required beyond your 17th Avenue WordPress Theme. The Kadence Theme is free to use, and while there is a Pro version available, all of our theme demos are built using the Free version. We want our themes to be as accessible and budget-friendly as possible! Plus, the Free version is incredibly powerful on its own. 🙌

Yes! The images featured in our theme demos are included with your theme purchase. Most are from Haute Stock and are licensed for use on your own website. Other images come from free sources, unless otherwise noted in the documentation for your theme.

More questions? We’d love to help — get in touch!

Ready to build your dream blog with Caroline?

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