17th Avenue Designs

Feminine WordPress Themes for Bloggers & Entrepreneurs

WordPress Theme

Florence Theme

$169.00

Introducing Florence: a modern, romantic WordPress theme for photographers and creatives. Inspired by light, texture, and elevated simplicity, Florence is crafted to tell your story with beauty and purpose. Every detail is designed to reflect your artistry and showcase your work beautifully — featuring three unique homepage options, thoughtfully designed page layouts, and a transparent header that lets your imagery make an unforgettable first impression.

View the Demo
  • Fully customizable
  • SEO friendly
  • Drag-and-drop editor
  • Built for growth
  • Mobile responsive
  • Easy one-click import
  • WooCommerce ready
  • Dedicated support

Your theme purchase includes:

  • Florence WordPress Theme (Kadence Child Theme)
  • Demo content and widgets
  • Comprehensive theme setup guides and WordPress tutorials in our Support Center
  • Lifetime theme support
  • All future theme updates
  • Access to our private WordPress Video Library

The Features

3 Elegant Homepage Designs – Florence includes three homepage layouts: two designed for photographers and creatives, and one tailored for event planners and industry professionals. With flowing, editorial-inspired layouts and delicate typography, Florence brings a sense of calm sophistication to your work. 

Transparent Header – A signature Florence detail, the transparent header creates a modern, polished look that lets your imagery take the lead. Prefer something more traditional? You can easily switch to a solid header style too.

Custom Filterable Portfolio – The refined, easy to navigate Portfolio lets visitors filter by category and move naturally through your galleries, keeping the focus on your work for a seamless viewing experience.

Block Collection – With over 170 pre-designed blocks and sections, the Florence Block Collection makes it easy to mix and match elements to create cohesive, elevated page layouts tailored to your site.

Built on Kadence – Florence is built on the Kadence framework, giving you complete control over fonts, colors, and layouts. Every detail, from typography to page flow, can be customized to reflect your brand’s unique style.

Included Pages

Florence includes a full collection of elegant, intentionally designed page templates — click each to view!

how it works

01.

Browse our collection of WordPress Themes and choose your perfect fit.

02.

Install your theme using our easy-to-follow setup guides (or let us handle it!)

03.

Add your content, customize the colors, change the fonts. Make it totally your own!

04.

Launch your gorgeous new website and share it proudly with the world. 🎉

Explore What’s Inside

the Florence Theme

Why You’ll Love Our Themes

Fully Customizable

Easily adjust fonts, colors, and layouts to create a site that feels perfectly you and completely one of a kind. There’s no limit to what you can do!

No Code. Ever.

Build beautiful pages with simple drag-and-drop controls. You’ll have full design flexibility without ever touching a single line of code.

Setup Tutorials

Our video tutorials and detailed setup guides walk you through setup from start to finish, so you can launch confidently and stress-free.

WooCommerce-Ready

Your theme is fully integrated with WooCommerce, making it easy to set up a stunning online shop and start selling right away.

Designed to Convert

Every page is expertly crafted with strategy and intention, designed to guide visitors naturally toward your key offers, signups, or products.

We’re here for you

You’re never on your own. Our friendly support team is made up of real people who genuinely care — always ready to help and cheer you on!

Real Stories. Real Results.

Trusted by over 35k creators

  • I cannot say enough good things about this theme! In just a few days, I rebranded my website. The tutorials were truly top notch and included every little step you need to take to make things work.
    Jennifer B.
  • After having bought and installed a fair amount of WordPress themes in my 10 years of blog-dabbling, I can honestly say this is the best one I’ve ever used. The documentation made it SO easy, clear, and pleasant to install my theme.
    Hannah B.
  • Working with Kate has been an absolute pleasure! As someone new to websites, I truly appreciate her prompt responses and valuable advice. I wouldn’t hesitate to purchase from this company again and again!
    Grace A.
  • Beautiful theme and even better customer service! The directions their themes come with are next level and so appreciated. I also had a question and they were prompt & kind in answering!
    Megan A.
  • I have been blogging and using themes/templates since 2006. This is by far the best theme I’ve ever used. And definitely came with the most detailed instructions so it was so easy to set up.
    JennI A.
  • This was the best purchase I have made for my business to date. I have gotten so many compliments and Kate was so easy to work with. I highly recommend!!!
    Mary C.
  • The Savannah theme is so beautiful, thoughtfully designed a perfect fit for my brand. It was super easy to customize and I had my site up and running in no time. The support + customer service were amazing too!
    Jen M.
  • This was exactly what I was looking for at an amazing price! My site looks like I hired a designer and spent thousands!
    Cassidy H.
  • This theme is absolutely GORGEOUS, and I was able to have my site up and running within just a few hours! So in love!
    Emily S.
  • There’s no easier or more cost effective way to make your website look good! Fantastic customer service and installation tutorials too.
    Ashlee R.

See What’s Possible

Our themes are just the starting point — the magic happens when you make them your own and infuse them with your unique style. Explore how others have brought their vision to life and start dreaming up yours!

Visit the Lookbook

Common Questions

First, congrats on starting your own website. That’s a big step and we’re over here cheering you on!! 🎉

We would LOVE to teach you how to get started on WordPress. Hop over to our Getting Started Guide and we’ll walk you through it, step by step. Consider us your new website BFF!

You’ll need three things before you’ll be ready to install a theme:

  1. A domain (like yourwebsite.com)
  2. A hosting plan with a hosting provider
  3. WordPress installed through your hosting provider

If you’re new to WordPress, we can teach you how to set all this up quickly + easily! Visit our WordPress Getting Started Guide.

Here’s how it all works:

  1. Once you have a domain and hosting, choose a WordPress theme you love and purchase it.
  2. After placing your order, you will receive an email with a link to download your new theme.
  3. Unzip the file to access the theme files and instructions inside.
  4. Follow the included Installation Instructions and Theme Documentation to set up the theme on your site and customize it with your content. If you need help, our support team is always happy to answer your questions.
  5. Launch your beautiful new website! 🥂

Of course! We offer support through our Support Center, where you can find Theme Documentation, Troubleshooting Guides, and lots of helpful WordPress Tutorials.

If you get stuck or have any questions, we’re always happy to help! Just submit a support ticket and we’ll get back to you quickly.

YES!!! You’ve absolutely got this, and we’re here to help you every step of the way. Our mission at 17th Avenue is to make WordPress feel accessible, approachable, and easy to understand — even if you’re not tech savvy.

You’ll have access to an extensive library of easy-to-follow tutorials in our Support Center. Your theme purchase also includes access to our private WordPress Video Library, perfect for learning the basics of WordPress at your own pace.

If you ever get stuck or have any questions, our friendly WordPress experts are just a support ticket away.

Truly everything. ✨ Kadence gives you complete freedom to design your website exactly how you want it, with endless options for fonts, colors, layouts, and all the little details that make it yours.

You can easily customize your header and footer, rearrange sections or add new ones, and create a website that reflects your brand — all using Kadence’s intuitive drag-and-drop builder, no code required. Learn more here, or browse our Theme Lookbook for inspiration!

We’d love to help install your theme! Explore our Theme Installation packages or visit the Installation FAQ for more information.

Kadence is a WordPress theme framework and block system that powers our themes. It doesn’t replace WordPress, but rather works alongside it. It gives your website its structure and makes it easy to customize things like colors, fonts, and page layouts. Click here for our full article about Kadence!

Nope! Both the Kadence Theme and Kadence Blocks plugin are completely free.

There are no additional purchases required beyond your 17th Avenue WordPress Theme. The Kadence Theme is free to use, and while there is a Pro version available, all of our theme demos are built using the Free version. We want our themes to be as accessible and budget-friendly as possible! Plus, the Free version is incredibly powerful on its own. 🙌

Yes! The images featured in our theme demos are included with your theme purchase. Most are from Haute Stock and are licensed for use on your own website. Other images come from free sources, unless otherwise noted in the documentation for your theme.

More questions? We’d love to help — get in touch!

Ready to build your dream website with Florence?

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